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The FMCG Marketplace for
Informal Retailers

Unlocking the next wave of Southern African consumption.

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JABU is a B2B marketplace and last-mile distribution partner. We enable FMCG brands in the informal retail trade of Southern Africa.

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Advantages of a JABU Partnership

  • Sell your products through thousands of shops and bars in the informal economy!
  • Generate valuable retail trends and insights to measure your brand’s KPIs in the market.
  • Launch, track and measure product promotions and campaigns JABU’s network.

JABU is unlocking potential for brands

... and driving consumption across the informal retail trade

Working with old and new brands that consumers love and trust.

JABU retailers are proud to share their stories!

PARTNER WITH JABU TODAY!