The FMCG Marketplace for
Informal Retailers

Unlocking the next wave of Southern African consumption.

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JABU is a B2B marketplace and last-mile distribution partner. We enable FMCG brands in the informal retail trade of Southern Africa.

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John tuck shop

Before JABU

Low on Inventory
Broken Supply Chain
Expensive Transport Costs
High Sourcing Costs

With JABU

Fully Stocked Shelves
Just In Time Delivery
Increased GMV (4x)
Diverse Product Offering

Happy mini market

Before JABU

Low on Inventory
Broken Supply Chain
Expensive Transport Costs
High Sourcing Costs

With JABU

Fully Stocked Shelves
Just In Time Delivery
Increased GMV (4x)
Diverse Product Offering

Ruacana mini market

Before JABU

Low on Inventory
Broken Supply Chain
Expensive Transport Costs
High Sourcing Costs

With JABU

Fully Stocked Shelves
Just In Time Delivery
Increased GMV (4x)
Diverse Product Offering

Corner shop

Before JABU

Low on Inventory
Broken Supply Chain
Expensive Transport Costs
High Sourcing Costs

With JABU

Fully Stocked Shelves
Just In Time Delivery
Increased GMV (4x)
Diverse Product Offering

Johanna home shop

Before JABU

Low on Inventory
Broken Supply Chain
Expensive Transport Costs
High Sourcing Costs

With JABU

Fully Stocked Shelves
Just In Time Delivery
Increased GMV (4x)
Diverse Product Offering

Shamukweni Sheeta shebeen

Before JABU

Low on Inventory
Broken Supply Chain
Expensive Transport Costs
High Sourcing Costs

With JABU

Fully Stocked Shelves
Just In Time Delivery
Increased GMV (4x)
Diverse Product Offering

Advantages of a JABU Partnership

Sell your products through thousands of shops and bars in the informal economy!
Generate valuable retail trends and insights to measure your brand’s KPIs in the market.
Launch, track and measure product promotions and campaigns JABU’s network.

JABU is unlocking potential for brands

... and driving consumption across the informal retail trade

Working with old and new brands that consumers love and trust.

JABU retailers are proud to share their stories!

Mbangula Bar 3 months with JABU

Naikulye tuck shop 1 year with JABU

Natangwe Tuck Shop 10 months with JABU

Daniel shop 3 months with JABU

PARTNER WITH JABU TODAY!